Technology
Welcome to the first holiday season of the agentic era: How brands are preparing
By Jordan Harris
Welcome to the first holiday season of the agentic era: How brands are preparing
Ethan Rivera
Ethan Rivera
Senior Reporter · Saratoga Springs, NY
Ethan holds a degree in Economics from New York University and has spent the last decade reporting on regional economic trends for the Times Herald-Record. His expertise lies in providing in-depth analyses of local businesses and their impact on the community.
More from Ethan →Senior Reporter · Thursday, November 12, 2026 at 7:00 PM · 1 min read
Shopify reports this holiday season marks the rise of agentic shopping, with 65% of shoppers using AI for product discovery, favoring indie brands.
Up nextWelcome to the first holiday season of the agentic era: How brands are preparingTechnology · 1 min read
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